Having come to computers late in life, all of the technology never ceases to amaze me even while I'm screaming at Bill Gates for being responsible for the destruction of my sanity.
There are people out there who have really studied and then created some remarkable websites. One of the most fascinating is Plantage by Amanita Design from the Czech Republic. They are winners of several "webby" awards and well worth a visit.
I'm sorry they don't have a logo or still I could copy to get a feel for the site, but just take a zen break and click on the link for Plantage.